Business Consort - Digital & Social Media Academy

      Writing for the Web

      Business Consort - Digital & Social Media Academy
      Online
      • Business Consort - Digital & Social Media Academy

      R$526
      *Preço aproximado
      Valor original em GBP:
      £99
      CURSO PREMIUM

      Informação importante

      Tipologia Curso
      Nível Beginner
      Metodologia Online
      Horário de aulas 120h
      Início Datas a escolher
      Campus online Sim
      Serviço de informação Sim
      • Curso
      • Beginner
      • Online
      • 120h
      • Início:
        Datas a escolher
      • Campus online
      • Serviço de informação
      Descrição

      Learn engaging techniques to draw readers to your webpages and how to appeal to a variety of readers and get your content noticed with keyword optimisation, understanding SEO, and more.

      Instalações (1)
      Instalações e datas
      Início Localização
      Datas a escolher
      Online
      Início Datas a escolher
      Localização
      Online

      O que se aprende nesse curso?

      Marketing Tools
      Marketing
      Marketing Strategy
      SEO
      Web
      Writing for the Web
      Writing
      Marketing Campaign
      Marketing Mix
      Marketing Research

      Programa

      120 minutes – 24/7 access to your coursesBUY NOW & Start learning straight away!

      People have become experts at scrolling and scanning as they read on the web, and our writing style has to be different than it is for print in order to catch the attention of readers on the Internet.Writing for the web has become a very specific skill.

      With this content rich course, you will learn engaging techniques to draw readers to your webpages, work with a designer, incorporating audio and video, and how to appeal to a variety of readers and get your content noticed with keyword optimisation, understanding SEO, and more.

      Course Outline

      Session One: Course Overview

      Session Two: Getting to Know the Web

      Web Writing Is Not The Same!

      Design and Structure

      It’s Work to Influence Others

      Session Three: Tips on Creating a Site Hierarchy

      Designing the Site

      Pre-Assignment Review

      Menus, Links, and Buttons

      Session Four: Creating Your Content

      Writing Eye-Catching Headlines

      Writing Content

      Writing Goals

      Session Five: Testing the Waters

      Session Six: Deciding What’s Fit to Print

      What’s Getting Read?

      Reviewing and Planning

      Session Seven: Adding Audio and Video to Your Content

      Session Eight: Getting Your Content Noticed

      Standing out in Crowds

      Search Engine Optimisation

      Alternative Search

      Optimising Keywords

      Balancing SEO and Word Stuffing

      Recommended Reading List

      Post-Course Assessment

      Pre- and Post-Assessment Answer Keys

      Personal Action Plan

      Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.