Tourism planning and management
Mestrado
Em Girona (Espanha)
* Preço indicativo
Montante original emEUR:
2.748 €
Descrição
-
Tipologia
Mestrado
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Local
Girona (Espanha)
-
Duração
1 Ano
-
Início
Outubro
-
Créditos
60
Official Master's degree that looks at advanced knowledge of strategic management, innovation, marketing, territory planning, economy, finance and legislation - all of which are necessary for planning and managing tourism activities. It lasts a year and is focused on research and professional development.
Instalações
Localização
Início
Início
A ter em conta
European bachelor's degree or equivalent, which must be accredited if it was gained abroad. Specialising in: tourism, types of humanities, economics, legal and business.
Opiniões
Matérias
- Technological management of touristic information
- Destination branding and image
- Sustainable development of tourism
- Financial management of destinations
- Financial management of touristic products
- Management Skills
- DMO management and control
- Touristic management of urban destinations
- Touristic landscape and territory planning tools
- Networks and governance of tourism
- Territorial information analysis techniques
- Consumer segmentation and behaviour
- Development of touristic products
- Entrepreneurship
- Creativity and innovation
- Establishing prices
- Marketing budgets
- Operative management of touristic projects
Programa
- Specialising in Development of touristic products (taught in English)
- Specialising in: Touristic destination management (in Spanish)
- Destination development
- Sustainable development in tourism
- Economic management for tourist destinations
- Financial management for tourism products
- Management skills
- Qualitative techniques
- Quantitative techniques
- Tourismology
- Practical placement
- Master's thesis
- Management technology for tourist information
- Image and branding in destinations
- Management control of a DMO
- Tourism management for urban destinations
- Tools for land planning and landscape tourism
- Networks and governance in tourism
- Techniques in spatial analysis and information
- Consumer behaviour and segmentation
- Tourism product development
- Entrepreneurship, creativity and innovation
- Pricing and the marketing budget
- Operational management for tourism projects
- Recruitment in the development and management of tourism products
- Marketing tourism products
Informação adicional
Tourism planning and management
* Preço indicativo
Montante original emEUR:
2.748 €