Economize 84%
Make headline news to boost business
International Open Academy

PR Public Relations

4.0 fantástico 1 opinião
International Open Academy
Online
Preço Emagister

R$650 R$104
*Preço aproximado
Valor original em GBP:
£119  £19

Informação importante

Tipologia Short course
Metodologia Online
Horário de aulas 30h
Duração 60
Início Datas a escolher
  • Short course
  • Online
  • 30h
  • Duração:
    60
  • Início:
    Datas a escolher
Descrição

All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that and told the story. When you take this course, you are not just given advice and knowledge but insider tips that you can only get from years of experience. This course offers invaluable skills and strategies that will give you an advantage in the fast paced world of media and public relations.

If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle. When you combine your natural skills with an in depth knowledge of PR, you will have everything you need to get your story in front of the cameras.

Real world experience from real world specialists

This course combines all the experience of established PR specialists to give you what you need to have a solid foundation in public relations.

In this course, we teach you about PR as it used to be and PR as it is today. We offer the insight that you need to take away the best of both worlds and excel in a world of likes and viral news. The

Modules include the most essential parts of PR training and offer exercises to do to make sure you’ve mastered the craft.

Become the face of the future of public relations. Get started on the Public relations course today

Informação importante
Quais são os objetivos da formação?

A career in PR is a dynamic career in a world that never sleeps. Whether your work for an agency or on your own, you will discover a career that gives you the chance to meet people you would never have expected and do different things every day. The IOA gives you the theoretical and practical tools that you need to hit the ground running in PR. You will learn:

The best ways to make friends and contacts
How to connect with journalists
Why you need a PR strategy
The best ways to create a solid strategy
All the tools you need to reach the media
How to build a media calendar
How to build a press kit that creates excitement
How to tell the story of your client’s brand

Preço para usuários Emagister:

Instalações (1)
Instalações e datas
Início Localização
Datas a escolher
Online
Início Datas a escolher
Localização
Online

Opiniões

4.0
fantástico
Avaliação do curso
95%
O recomendam
4.5
excelente
Avaliação do Centro

Opiniões sobre este centro

J
Jasmin Handschin
24/02/2018
O melhor: It's an amazing place and I learned a lot they offer great opportunity and the course was engaging and informative. I learned a lot.
A melhorar: -
Curso realizado: Fevereiro 2018
Você recomendaria esse centro?: sim
* Opiniões recebidas pela Emagister e iAgora

O que se aprende nesse curso?

Strategic Management
Public Relations
PR Strategy
PR training
Public
Communications
Media
Human Behaviour
PR
Press

Programa

Course Programme


Module 1: PR 101: Public Relations and Human Relations
  • Introduction to Public Relations
  • Making Friends vs. Making Contacts
  • Connecting with Journalists

Module 2: Creating a PR Strategy
  • What a PR Strategy Is & Why You Need One
  • Research
  • Setting Goals
  • Speaking to Your Audience
  • Finding and Using the Right Channels
  • Measuring Your Results

Module 3: PR Tools
  • Tools to Reach the Media
  • Tools to Measure Success
  • Building a Media Calendar

Module 4: Building Your Press Kit
  • What You Need in Your Press Kit
  • How to Create a Media Release
  • How to Choose Press Photos
  • Compiling an FAQ Sheet
  • A Guide to Including Videos

Module 5: Creating Your Brand’s Story
  • Storytelling
  • Product, Purpose and Passion
  • How to Think Like a Journalist
  • How to Create Stories the Media Will Love