Università Commerciale Luigi Bocconi

MSc in Marketing Management

4.5 excelente 15 opiniões
Università Commerciale Luigi Bocconi
Em Milano (Italy)
  • Università Commerciale Luigi Bocconi

Preço para verificar
CURSO PREMIUM

Informação importante

Tipologia Master
Local Milano (Italy)
Início Datas a escolher
  • Master
  • Milano (Italy)
  • Início:
    Datas a escolher
Descrição

If you are looking for a complete training in marketing management, then this Master in Marketing Management, organized by Università Commerciale Luigi Bocconi and listed at Emagister.co.uk, is the right choice for you.

Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.

It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such as neuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.

Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.

They will be able to enter the job market in a variety of industries, from business-to-business to business-to-consumers, playing different roles within the marketing functional area. They can succeed in manufacturing, service, retailing and consultancy companies, as well as in market research and communication agencies.

Are you interested in this course? Then contact Università Commerciale Luigi Bocconi through Emagister.co.uk right now! The opportunities are on the palm of your hand.

Informação importante
Quais são os objetivos da formação?

The Master of Science in Marketing Management has the following educational objectives:
provide advanced studies in marketing in the operative as well as strategic areas, with reference to the national and international context;
develop a complete comprehension of the different marketing techniques with reference to business-to-business and business-to-consumer, including different cultural contexts;
complete your preparation in the business field providing competences in subjects as economics, quantitative and juridical, so as to develop problem analysis skills in interdisciplinary areas;
develop behavioral skills via ad hoc seminars and via in / out of class activities related to courses, namely skills in communication, in interaction, in addressing complex issues;
promote fluency in English to work effectively and efficiently; proficiency in a second EU language (in the English version of the MSc: Italian for non-Italian native speakers). Finally, to foster a wide-ranging culture to develop critical thinking and to delve into cutting-edge topics.

Qual é o processo de inscrição?

If you are interested in attending a 2019/20 AY Bocconi Master of Science Program, find out more about the necessary steps:

when to apply;
selection process;
results;
enrollment process for admitted students

Instalações (1)
Instalações e datas
Início Localização
Datas a escolher
Milano
Via Roberto Sarfatti, 25, 20136, Milano, Italy
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Início Datas a escolher
Localização
Milano
Via Roberto Sarfatti, 25, 20136, Milano, Italy
Ver mapa

Opiniões

4.5
excelente
Avaliação do curso
100%
O recomendam
4.7
excelente
Avaliação do Centro

Opiniões sobre este centro

F
Francesco Martella
09/12/2016
O melhor: It is by far the best Italian universities
A melhorar: nothing to improve
Curso realizado: Dezembro 2016
Você recomendaria esse centro?: sim
C
christian
05/05/2012
O melhor: A truly qualified University. It is definitely one of the best of our country and not only
A melhorar: nothing to improve
Curso realizado: Maio 2012
Você recomendaria esse centro?: sim
A
Antonio
30/01/2017
O melhor: A great multicultural atmosphere! So many people from so many different places. Very beautiful
A melhorar: nothing to improve
Curso realizado: Janeiro 2017
Você recomendaria esse centro?: sim
B
BELGOM80
06/04/2014
O melhor: So many possibilities to travel and student discounts. Sweetest view indeed and would do it again without a doubt
A melhorar: nothing to improve
Curso realizado: Abril 2014
Você recomendaria esse centro?: sim
G
Giulia
17/05/2011
O melhor: The Luigi Bocconi University is famous for its economy programs, but in my opinion it also excels for its law programs.
A melhorar: nothing to improve
Curso realizado: Maio 2011
Você recomendaria esse centro?: sim
* Opiniões recebidas pela Emagister e iAgora

O que se aprende nesse curso?

Business English
Management
International Management
Market
Marketing
Marketing Management
University
School
Project
Technology
Business Plan
International Business
Manager
Marketing digitale
Marketing aziendale
Marketing Analytics
Amministrazione
Management aziendale
Marketing one to one

Programa

Study Abroad Programs

Double Degrees 
A Double Degree is a joint program that allows you to study at two top business and economic schools and receive two diplomas, one from each University. You will spend the first academic year at Bocconi and the second academic year at a prestigious partner.

  • ESADE Escuela Superior de Administracion y Direccion de Empresas (Barcelona, Spain)
  • NHH Norwegian School of Economics (Bergen, Norway)
  • Queen’s School of Business (Kingston, Canada)
  • Universidade Catolica Portuguesa (Lisbon, Portugal)
  • Universität Mannheim (Mannheim, Germany)
  • The University of Melbourne (Melbourne, Australia)
  • WU Wirtschaftsuniversität Wien (Vienna, Austria) 

Exchange Programs 
A study abroad experience lasting one term at a top partner university. Our Exchange partners include:

  • Duke University, Fuqua School of Business (US)
  • Imperial College London (UK)
  • Tel Aviv University, Coller School of Management (Israel)
  • IIMA (Indian Institute of Management, Ahmedabad, India)
  • Fundaçao Getulio Vargas (Brazil)
  • The University of Sydney (Australia)
Field Projects

The Master of Science in Marketing Management allows students to build a portfolio of highly professional marketing skills made up of interdisciplinary knowledge, abilities and soft skills. Active learning is one of the elements that characterizes the teaching within the program: it promotes creative thinking and a tendency towards innovation, critical abilities in an increasingly complex and competitive market.

Field Projects are an opportunity to work with and approach new employers, a true consulting project. It is completed by students who are guided by a faculty member and divided into groups, where the theoretical models learned in class are applied. 

Companies challenge class groups and an event may be held at the end of the course during which some or all the groups have the opportunity to present their output to the management; many companies allow the groups to interact during the various development stages of the project.

Projects are traditionally offered by the majority of courses in the Master of Science program. During recent years, our students have taken on challenges proposed by leading companies, such as:

  • Vodafone University Contest
  • Heineken Project
  • Venus Project
  • Fiat 500 Project