Study On Campus in Rome or On-Line!
Rome Business School

Master in Marketing and Communications (Online)

Rome Business School
Online

Preço para verificar

Informação importante

Tipologia Master
Metodologia Online
Duração 1
Campus online Sim
Tutor pessoal Sim
  • Master
  • Online
  • Duração:
    1
  • Campus online
  • Tutor pessoal
Descrição

Would you like to have a deeper knowledge of the marketing and communication field? Do you want to learn how to create a Communication Strategy? If the answer is yes, this Master's programme is made for you!

The Rome Business School’s Master in Marketing and Communications offers you a training of excellence, international internships, career service, global networking, 2 study tours in Paris and Barcelona and many others benefits for your professional and personal development. Various teaching formulas are available to suit every requirement; students from more than 140 countries of the world. This Master course can be attended in English, either on campus or by distance learning, in one of the following modes of your choice:

Full time (lectures throughout the week)
Executive (lectures on Saturdays)
Professional (lectures during the late afternoon/evening)

Follow the link you have on emagister.co.uk and you will find all the information you need about this course without any obligation.

Informação importante
Quais são os objetivos da formação?

On completion of the training course, attendees will be able to:

Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.
Recognizing individual market components and using this understanding for better marketing management.
Learning how to launch and manage the most effective marketing strategies.
Forming an effective integrated marketing plan.
Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.
Mastering the use of communication tools and channels.
Applying marketing and communication knowledge to a variety of business contexts.

Esta formação é para mim?

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, international internships and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Requisitos: All applicants must have a three-year degree (or be near completion). Applicants must demonstrate English language proficiency.

Instalações (1)
Instalações e datas
Início Localização

Online
Início
Localização
Online

O que se aprende nesse curso?

Management
Marketing
Marketing Strategy
Marketing Processes
Marketing Communications
Brand Management
Branding
Communication Skills
Communications
Management Development
Communication Training
Marketing manager
Marketing Segmentation
Brand positioning

Programa

Course Programme
  • Introduction to Marketing
  • Company and Marketing Strategy
Understanding the Marketplace and Consumers
  • The Marketing Environment
  • Marketing Information Systems and Research
  • Consumer Markets and Consumer Buyer Behaviour
  • Business Markets and Business Buyer Behaviour
Designing a Customer-Driven Marketing Mix
  • Segmentation, Targeting, Differentiation and Positioning
  • Product, Services, and Brands
  • New-Product Development and Life-Cycle Strategies
  • Pricing:  Understanding and Capturing Customer Value
  • Pricing Strategies
  • Marketing Channels
  • Retailing and Wholesaling
  • Integrated Marketing Communication Strategy
Communication and Promotion
  • Advertising
  • Public Relations
  • Personal Selling
  • Sales Promotion
  • Direct Marketing
  • Event Management
Online Marketing
  • Website Creation
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Email Marketing
  • Online Advertising
Competing on an international scale
  • Creating a Competitive Advantage
  • International Marketing and The Global Marketplace
  • Marketing Ethics and Social Responsibility
Special Contents

The technical/professional teaching is enriched by:

Company tours, to get to know managerial systems and players from the inside

Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

International Study Tour: the opportunity of a week abroad to enlarge your horizons on International Business.

Training in interdisciplinary competencies, such as:

  • PNL
  • Self-marketing
  • Interpersonal communication techniques
  • Leadership
  • Public speaking
  • Cross-cultural Communication
  • Presentation Skills
  • Time Management
  • Project Management