Study On Campus in Rome or On-Line!
      Rome Business School

      Master in Marketing and Communications (Online)

      Rome Business School

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      Informação importante

      Tipologia Master
      Metodologia Online
      Duração 1
      Campus online Sim
      Tutor pessoal Sim
      • Master
      • Online
      • Duração:
      • Campus online
      • Tutor pessoal

      Would you like to have a deeper knowledge of the marketing and communication field? Do you want to learn how to create a Communication Strategy? If the answer is yes, this Master's programme is made for you!

      The Rome Business School’s Master in Marketing and Communications offers you a training of excellence, international internships, career service, global networking, 2 study tours in Paris and Barcelona and many others benefits for your professional and personal development. Various teaching formulas are available to suit every requirement; students from more than 140 countries of the world. This Master course can be attended in English, either on campus or by distance learning, in one of the following modes of your choice:

      Full time (lectures throughout the week)
      Executive (lectures on Saturdays)
      Professional (lectures during the late afternoon/evening)

      Follow the link you have on and you will find all the information you need about this course without any obligation.

      Informação importante
      Quais são os objetivos da formação?

      On completion of the training course, attendees will be able to:

      Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.
      Recognizing individual market components and using this understanding for better marketing management.
      Learning how to launch and manage the most effective marketing strategies.
      Forming an effective integrated marketing plan.
      Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.
      Mastering the use of communication tools and channels.
      Applying marketing and communication knowledge to a variety of business contexts.

      Esta formação é para mim?

      The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, international internships and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

      Requisitos: All applicants must have a three-year degree (or be near completion). Applicants must demonstrate English language proficiency.

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      O que se aprende nesse curso?

      Marketing Strategy
      Marketing Processes
      Marketing Communications
      Brand Management
      Communication Skills
      Management Development
      Communication Training
      Marketing manager
      Marketing Segmentation
      Brand positioning


      Course Programme
      • Introduction to Marketing
      • Company and Marketing Strategy
      Understanding the Marketplace and Consumers
      • The Marketing Environment
      • Marketing Information Systems and Research
      • Consumer Markets and Consumer Buyer Behaviour
      • Business Markets and Business Buyer Behaviour
      Designing a Customer-Driven Marketing Mix
      • Segmentation, Targeting, Differentiation and Positioning
      • Product, Services, and Brands
      • New-Product Development and Life-Cycle Strategies
      • Pricing:  Understanding and Capturing Customer Value
      • Pricing Strategies
      • Marketing Channels
      • Retailing and Wholesaling
      • Integrated Marketing Communication Strategy
      Communication and Promotion
      • Advertising
      • Public Relations
      • Personal Selling
      • Sales Promotion
      • Direct Marketing
      • Event Management
      Online Marketing
      • Website Creation
      • Search Engine Optimization (SEO)
      • Web Analytics
      • Search Engine Marketing (SEM)
      • Social Media Marketing
      • Email Marketing
      • Online Advertising
      Competing on an international scale
      • Creating a Competitive Advantage
      • International Marketing and The Global Marketplace
      • Marketing Ethics and Social Responsibility
      Special Contents

      The technical/professional teaching is enriched by:

      Company tours, to get to know managerial systems and players from the inside

      Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

      International Study Tour: the opportunity of a week abroad to enlarge your horizons on International Business.

      Training in interdisciplinary competencies, such as:

      • PNL
      • Self-marketing
      • Interpersonal communication techniques
      • Leadership
      • Public speaking
      • Cross-cultural Communication
      • Presentation Skills
      • Time Management
      • Project Management