Quais são os objetivos da formação?:
In particular, on completing the programme, participants will be able to:
identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution;
identify and develop effective managerial strategies for fashion sector businesses;
recognise and understand the specificities and differences between the various types of production and organisation in fashion, haute couture and fast fashion businesses;
develop a business plan for fashion companies;
identify the specificities of the various types of products in the clothing, accessories, jewellery, home and beauty contexts;
analyse and perfect offline, online, and performance integrated fashion system strategies pertaining to marketing, branding, and communication;
identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector;
utilise brand monitoring tools suited to continuously work on the constant improvement of a fashion brand’s storytelling and reputation;
utilise the experience acquired during company visits and interactions with industry professionals to build their own professional networks in the fashion market.
At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:
Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
Designer and stylist with managerial and communication abilities
Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
Press officer or PR director for a fashion brand
Social media manager or social media strategist for a fashion brand
Event manager specialising in fashion shows and events
Esta formação é para mim?:
The Master in Fashion & Design is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.
Thus, typical attendee profiles are:
graduates interested in specialising in fashion management and therefore in acquiring the specific competencies needed to operate in this context;
entrepreneurs interested in launching or revitalising a retail business focussed on the sale of clothing, accessories, jewellery, and home and beauty products;
designers and stylists who also wish to acquire managerial competencies related to the management, distribution, and communication of their own brand or collection;
managers, professionals, and consultants seeking to specialise in the fashion industry.
Qual é o processo de inscrição?:
On receiving your request, an admission specialist from Rome Business School will email you all the information you need about the course and the various stages of our admission process.
All applicants must have a three-year degree (or be near completion).
Applicants must demonstrate English language proficiency.