LUISS Business School

      Luxury Management

      LUISS Business School
      Em Roma (Italy)
      • LUISS Business School

      Preço para verificar
      CURSO PREMIUM

      Informação importante

      Tipologia Postgraduate
      Local Roma (Italy)
      Duração 12
      Início Setembro
      • Postgraduate
      • Roma (Italy)
      • Duração:
        12
      • Início:
        Setembro
      Descrição

      Do you want to form part of the uniqueness of the Luxury industry?

      In Emagister platform, you can now find the unique Luxury Management course!

      To promote luxury services and products is not a task for anybody. It requires to be promoted and distributed with different logics, targeting specific niches of the market that are willing to pay more for them. In that rely the uniqueness of the Luxury industry!

      US is the largest global market in the world and alone accounts for 78,6 billion Euros. Italy is the first European market with a value of 17,3 billion Euros for the personal luxury goods segment.
      Even during the global economic crisis, the Luxury industry continued to show a stable unexpected growth. Today, the overall luxury market has a value of 1045 billion Euros and the personal luxury goods market of 253 billion Euros!

      Do you want to become a Luxury Manager? Click on our website emagister.co.uk and ask for more information about the course!

      Informação importante
      Quais são os objetivos da formação?

      Master in Luxury Management will provide participants with skills and competencies required to become a key figure within this industry. Italy represents one of the main locus for luxury industries, especially when it comes to some sectors such as fashion, luxury cars, yachts and luxury hospitality. However, because of the exponential growth of the emerging markets, the luxury industry continues to flourish. Almost half of the total number of luxury consumers is based in emerging markets and the Chinese luxury market is the main driving force of this phenomenon. LUISS Master in Luxury Management will give the right attention to these processes to allow participants to acquire a deeper knowledge of these markets.

      What you will learn:

      · Understand the operating mechanisms in the various Luxury segments and in the Luxury industry as a whole

      · Comprehend corporate and business strategies

      · Discover the modern key figures operating in the Luxury industry and develop competencies and skills to access those jobs

      · Manage the product portfolio and analyse distributional channels

      · Become proficient with communication and image tools and techniques

      Esta formação é para mim?

      The Master is intended for students with any undergraduate degree and willing to develop competences in the luxury industry. Fluent English and personal motivation are required.

      Instalações (1)
      Instalações e datas
      Início Localização
      Setembro
      Roma
      Via Nomentana, 216, Roma, Italy
      Ver mapa
      Início Setembro
      Localização
      Roma
      Via Nomentana, 216, Roma, Italy
      Ver mapa

      O que se aprende nesse curso?

      Marketing
      Brand Management
      Market Research
      Branding
      Fashion Marketing
      Fashion Management
      Strategy Development
      Business Strategy management
      Product Quality
      Communication Training
      Fashion trends
      Marketing plan
      Made in Italy
      Luxury management
      Luxury Product

      Programa

      The Master of Luxury Management, one of the LUISS Master of Fashion & Luxury Management majors, is a one year first level Master Degree Programme (60 ECTS). The curriculum is formed by 1500 hours (4 days per week, from 9am to 6pm), composed by core courses, specialised courses (one for each segment of the luxury industry), and laboratories. Furthermore, LUISS Master of Luxury Management offers project activities and guest lectures organized by the LUISS Creative Business Center.

      The teaching methods are designed to support students’ professional growth, balancing managerial and creative subjects. To achieve these aims, the faculty is composed of professionals who play a crucial role in the management of luxury industries both in Italy and abroad.