Business Consort - Digital & Social Media Academy

      Google Adwords

      Business Consort - Digital & Social Media Academy
      Online

      R$526
      *Preço aproximado
      Valor original em GBP:
      £99

      Informação importante

      Tipologia Curso
      Nível Beginner
      Metodologia Online
      Horário de aulas 120h
      Início Datas a escolher
      Campus online Sim
      Serviço de informação Sim
      • Curso
      • Beginner
      • Online
      • 120h
      • Início:
        Datas a escolher
      • Campus online
      • Serviço de informação
      Descrição

      The online Google Adwords course is designed to teach you techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.

      Instalações (1)
      Instalações e datas
      Início Localização
      Datas a escolher
      Online
      Início Datas a escolher
      Localização
      Online

      O que se aprende nesse curso?

      Marketing Tools
      Marketing
      Marketing Strategy
      Pay per click training
      Advertising
      Marketing Analysis
      Marketing Campaign
      Marketing Mix
      Marketing Network
      Marketing Research

      Programa

      The online Google adwords course is designed to teach you techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.

      120 minutes – 24/7 access to your coursesBUY NOW & Start learning straight away!

      The Online Google AdWords training course is designed to teach you basic techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.

      In this online training course, participants will learn how Google AdWords work, what PPC means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

      Participants can immediately apply what they learned and get started with their own AdWords campaign.

      AdWords training materials include a student workbook that makes a great reference tool for learners,

      Start designing your own AdWords campaign today!

      Course OutlineSession One: Course Overview

      Session Two: Understanding AdWords Lingo

      • First Up, SEO
      • AdWords Defined
      • How PPC Works

      Session Three: Creating an AdWords Strategy

      • Planning
      • Choosing Keywords
      • Getting Good with Keywords
      • Long Tail and Short Tail
      • Understanding Ad Groups

      Session Four: Creating a PPC Campaign

      • Setting Your PPC Budget
      • The Quality Score

      Session Five: Designing Your Ads

      • Choosing Your Language
      • Persuasive Techniques
      • Keeping Your Eyes Open
      • Structuring your Ad

      Session Six: Looking at Success

      • Understanding Key Metrics
      • Higher Clickthrough Rates (CTR) Help
      • Setting Up Split Tests
      • Using Google’s Display Network (GDN)
      • When to Ask for Help