Digital Marketing

Curso

A Distância

Preço Emagister

R$ 337 R$ 8.235

* Preço indicativo

Montante original emGBP:

£ 45 £ 1.100

Descrição

  • Tipologia

    Curso

  • Nível

    Advanced

  • Metodologia

    A distância

  • Horário de aulas

    400h

  • Início

    Dezembro

  • Campus online

    Sim

Digital Marketing

Diploma of achievement in Digital Marketing Level 7. Additional CPD Accredited Digital Marketing Certificate with 150 CPD points available without extra study. The course comes with easy to understand e-learning study materials.

Endorsed Diploma Level 7 Digital Marketing Certificate of Achievement. This Digital Marketing Level 7 dynamic distance learning program has been designed to mould and shape the Digital Marketing executives of the future.Our advanced Level 7 Digital Marketing Advanced Course iDiploma of achievement in Facilities Management Level 7. Additional CPD Accredited Certificate with 130 CPD points available without extra studyntroduces candidates to the various roles, responsibilities and functions of digital marketing professionals worldwide. Digital Marketing Diploma content covers social media marketing, how to create an effective Digital Marketing plan, working with PPC engines including Google AdWords, an introduction to e-mail marketing, the basics of SEO and how to build a brand through creative online marketing. Study in your own time and at your own pace, for an accredited Level 7 Digital Marketing Diploma that could transform your career prospects!

Informação importante

Quais são os objetivos da formação?: This Digital Marketing Advanced Course Level 7 comes with the following benefits:

Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials.

Preço para usuários Emagister:

Requisitos: There is no particular entry requirement.

Instalações

Localização

Início

Distance Learning

Início

Dezembro Inscrições abertas

Opiniões

Matérias

  • Accredited
  • Marketing Tools
  • Marketing
  • Digital Marketing
  • SEO
  • Social Media
  • Business Marketing
  • Media
  • Marketing Network
  • E-commerce
  • Online Business
  • Digital Marketing Course

Programa

This Digital Marketing Advanced Course Level 7 consists of the following units:

Unit 1 - What is Digital Marketing?

This unit covers the following key topics:

  • What is Internet Marketing?
  • Popular Strategies
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

Unit 2 - Social Media Strategies for Success

This unit covers the following key topics:

  • What is Social Media?
  • Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Developing a Social Media Plan
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?

Unit 3 - Creating Digital Marketing Plan

This unit covers the following key topics:

  • The Role of Internet Marketing
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Extending Your Influence
  • Plus more

Unit 4 - Starting with the Website

This unit covers the following topics:

  • Creating a Website
  • E-Commerce Options
  • Creating a Mobile Presence
  • Checking Out the Sites

Unit 5 -  Using Google Ads

This unit covers the following key topics:

  • Planning
  • Define Your Ideal Customer
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail

Unit 6 - Creating a PPC Campaign

This unit covers the following key topics:

  • Setting Your PPC Budget
  • The Quality Score
  • Quality Score Breakdown
  • Increasing Your Score
  • Plus more

Unit 7 - E-Mail Marketing

This unit covers the following key topics:

  • A Cautionary Note
  • Distribution Services
  • Plus more

Unit 8 - Search Engine Optimization (SEO)

This unit covers the following key topics:

  • What is SEO?
  • Understanding Search
  • The Search Engines
  • Alternative Search
  • Optimizing Keywords

Unit 9 - Using Facebook For Business Marketing

This module covers the following topics:

  • What is Facebook?
  • Why Use Facebook for Business Purposes?
  • Facebook Business Page Sections
  • Promoting your Facebook Page

Unit 10 - Using Twitter For Business Marketing

This module covers the following topics:

  • The Basics of Twitter
  • How Can Twitter Help Your Business?
  • Setting Up Your Twitter Profile
  • Following Other Twitter Users
  • Twitter as a Marketing Platform

Unit 11 - Using Instagram For Business Marketing

This module covers the following topics:

  • How to Create an Instagram Business Account
  • Sign Up With Your Business Email Address
  • Instagram Business Account Optimisation
  • Posting Content on Instagram
  • The Art of Effective Instagram Photography
  • IGTV for Business

Unit 12 - Content Writing for Social Media

This unit covers the following topics:

  • The Marketing Plan
  • Creating a Marketing Plan
  • Executive Summary
  • Defining your Target Market
  • Targeting your First Customer
  • Research your Customer

Unit 13 - Brand Building through Digital Marketing

This unit covers the following key topics:

  • What is Branding?
  • What is a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience

Unit 14 - Story Marketing for Small Businesses

This unit covers the following key topics:

  • Story Marketing Toolkit
  • Storytelling Essentials
  • Ingredients of a Good Story
  • Setting Goals
  • Positive vs. Negative.
  • Connecting with Customers
  • Connecting with Customers
  • Understanding Your Customers.
  • Refining Your Brand
  • Refining Your Brand

Unit 15 - Promoting a Marketing Webinar

This unit covers the following key topics:

  • The Webinar
  • What is a Webinar? Why Use Webinars?
  • Webinar Marketing Objectives.
  • Marketing Webinars
  • The Nine-Step Ideal Participant Profile Process
  • What is a Lead Magnet?.
  • Creating a Lead Magnet.

Informação adicional

Digital Marketing - Level 7 Upon successful completion of our Digital Marketing Advanced Course, candidates will have the opportunity to begin establishing and running their own online digital consultancies and marketing agencies.

Digital Marketing

Preço Emagister

R$ 337 R$ 8.235

* Preço indicativo

Montante original emGBP:

£ 45 £ 1.100