Video Enhanced On-Line Global Marketing: Local, National and International Marketing, Strategic Plan and Implementation

HRODC Postgraduate Training Institute
Online

£30.150 - (R$129.171)

Informação importante

  • Seminário intensivo
  • Advanced
  • Online
  • 360 horas de estudo
  • Duração:
    120 Days
  • Quando:
    à escolha
Descrição

This course is designed for:
Marketing Executives, Product Designers, Relationship Managers, Customer Service Managers, Client Service Managers, Marketing Researchers, Sales Managers, Sales Executives, Corporate Directors, Divisional Directors, Marketing Lecturers, Marketing Consultants, Brand Managers, Life Cycle Specialists, All others interested in ensuring that there is a high rate of return on marketing investment

Informação importante

Requisitos: Degree or Relevant Work Experience

Instalações

Instalações e datas

Início Localização
à escolha
à escolha
à escolha
à escolha
Online

O que se aprende nesse curso?

Investment
IT
E-marketing
Public Relations
Marketing
Sales
Sales Promotion
Marketing Strategy
International Marketing
International
Global
Advertising
Sales Training
Website design
Marketing Channels
Product Life Cycle
Consumer Behavior
Product Mix Pricing
Supply Chains
Promotion Mix
Global Marketing Environment
Marketing Ethics
Market Entry Strategies
International Distribution System
Ethics and Social Responsibility
Traffic Building
Search Engine Marketing
Customer Realtion management

Programa

Limited Contents:

Marketing: Creating and Capturing Customer Value

  • Defining and Deconstructing Marketing
  • Understanding the Marketplace and Customer Needs
  • Designing a Customer-Driven Marketing Strategy
  • Preparing an Integrated Marketing Plan and Program
  • Building Customer Relationships
  • Capturing Value from Customers
  • The Changing Marketing Landscape
Company and Marketing Strategy: Partnering to Build Customer Relationships
  • Companywide Strategic Planning: Defining Marketing’s Role
  • Designing the Business Portfolio
  • Planning Marketing: Partnering to Build Customer
  • Relationships
  • Marketing Strategy and the Marketing Mix
  • Managing the Marketing Effort
  • Measuring and Managing Return on Marketing Investment

Informação adicional

HRODC Postgraduate Training Institute is registered with the UK Registry of Learning Providers (UKRLP) of the Department for Business, Innovation and Skills (BIS), formerly Department of Innovation, Universities and Skills (DIUS). Its registration number is 10019585 and can be verified at http://www.ukrlp.co.uk/