Strategic Public Relations and Travel and Protocol Management

HRODC Postgraduate Training Institute
Em Central London (Reino Unido)

£8.000 - (R$34.448)

Informação importante

  • Curso
  • Central london (Reino Unido)
  • Duração:
    10 Days
  • Quando:
    à escolha
Descrição

Limited Objectives: By the conclusion of the specified learning and development activities, delegates will be able. to: Define public relations. Learn how public opinion is influenced through public relations. Explain public relations in from the context of management and the public. Determine how to reach out with the public through public relations. Identify the functions of public relation. Explain the concept of the curse of 'spin'. Enumerate the requirements for public relations work.
Suitable for: International Negotiators, International Conflict Managers, United Nations Officials, National Tourist Officers, Tourism Promoters, Tourism Development Officers, Hotel and Tourism consultants, National Government Ministers with Tourism in their Portfolio, Local Tourism Development Officers, National Economists, Lecturer of International Affairs, Lecturers of Tourism, Tourism Consultants, Conflict Relations Consultants, War Officers, Others

Informação importante

Requisitos: Degree or Work Experience

Instalações

Instalações e datas

Início Localização
à escolha
à escolha
à escolha
Central London
Carburton Street, W1W 5EE, London, Reino Unido
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O que se aprende nesse curso?

Conflict
Management
IT
Protocol
Tourism Development
Public Relations
International
Public
Tourism
Communication Training
IT Development
IT Management

Programa

Limited Contents:

Defining Public Relations

  • Public Relations: Overview
  • Planned Process to Influence Public Opinion
  • Public Relations as Management Interpreter
  • Public Relations as Public Interpreter
  • The Publics of Public Relations
  • The Functions of Public Relations
  • The Curse of “Spin”
  • Technical/Attitudinal Requirements for Public Relations Work

Communications in Public Relations

  • Purposes of Communication
  • Theories of Communication: Traditional
  • Theories of Communication: Contemporary
  • The Word
  • The Message
  • Receiver’s Bias
  • Feedback

Public Opinion and Public Relations

  • Defining Public Opinion
  • What Are Attitudes?
  • How Are Attitudes Influenced?
  • Attitude vis-a-vis Motivation
  • Power of Persuasion
  • Influencing Public Opinion
  • Polishing the Corporate Image
  • Maintaining and Managing Reputation