Strategic Communication and Business Management

UVIC - Universidad de Vic. Màsters Oficials
Semipresencial Vic (Espanha)

€5.108 - (R$17.302)
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Informação importante

  • Mestrado
  • Semipresencial
  • Vic (Espanha)
  • Créditos: 60

Would you like to acquire skills in organisation management and be able to design communication strategies targeted at the company? If you would and you have university training, this course is for you. presents the university master's degree in Strategic Business and Communication Management, a course designed and taught, partly in person and partly remotely, by the Universitat de Vic.

Informação importante

Instalações e datas

Início Localização
Barcelona, Espanha
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Perguntas frequentes:

· Quais são os objetivos deste curso?

The goal of the Master is to train professionals who are competent at strategic management focussed on business and who are skilled at communication and leadership. You will be trained in applied research methodologies, in effective communication strategies for organisation and in business management techniques. You will be trained in political and institutional communication, you will acquire skills for managing finance, logistics and operations within the company and for carrying out innovation strategies in the field of marketing and branding. You will be trained to plan and manage innovative strategies for improving the competitiveness of the company in business environments.

· Público alvo

The Master is targeted at university graduates and professionals who would like to improve their skills in communication and management strategy and who would like to move to management roles. The course lasts one year and combines the in-person model with the partly remote model. The classes are taught in Catalan and Spanish and you will have a team of teachers with extensive experience in the sector.

O que se aprende nesse curso?

Communication strategy
Business Management
Social research
Business strategy
Financial strategy
Busienss management
Institutional communication
Accountancy information systems
Internationalisation Strategies
Logistics management
Marketing Management
Marketing strategies
Business innovation strategies


Basics for applied social research

Applied research methods

Strategic axes of organisation communication

Strategic axes of business management

Communication in organisations

Planning communication in global projects

Political and institutional communication


Content management

Work placements in communication management

Strategic management and entrepreneurship

Finance and accountancy information systems for management

Internationalisation strategies

Strategies for competing through operations and logistics

Innovative marketing strategies

Work placements in strategic managment

Master's Thesis

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