Public Relations in Principle And Practice Part 2

HRODC Postgraduate Training Institute
Em Central London (Reino Unido)

R$30001-40000

Informação importante

  • Curso
  • Central london (Reino Unido)
  • Duração:
    10 Days
  • Quando:
    à escolha
Descrição

Suitable for: This course is designed for: Public Relations Professionals, Public Relations Practitioners, Marketers and Public Relations Managers, Board of Directors, Business Owners, Customer Service Managers, Sales and Development Business Managers, HR professionals who have communications roles, Managers who want to add high-level communications skills to their personal portfolios and Other key personnel in the organization whose work involves contact and interaction with internal/external public

Informação importante
Instalações

Instalações e datas

Início Localização
à escolha
à escolha
Central London
Carburton Street, W1W 5EE, London, Reino Unido
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O que se aprende nesse curso?

Business Writing
Employee Relations
Presentation Skills
Campaign Planning
Handling the Media
PR Strategy
Media Relations
Press Communications
PR training
PR skills
Reputation Management
Public Affairs
Communication Skills
Internal Communications
Press Release Writing
Crisis Management
Corporate Communications
Corporate PR
International Public Relations
PR
Corporate Reputation Management
Print Media Relations

Programa

Course Contents:

Dealing with the Public

Print Media Relations

  • Impartiality of the media
  • Number one medium
  • Prominence of Electronic media
  • The Internet factor
  • Dealing with the media
  • Attracting publicity
  • Value of publicity
  • Pitching publicity
  • Online publicity
  • Handling Media Interviews

Employee Relation

  • Strong Employee Relations towards Solid Organizations
  • Dealing With the Employee Public
  • Trusted Communications
  • Credibility
  • S-H-O-C the Troops
  • Employee Communications Tactics
  • Internal Communications Audits
  • Online Communications
  • The Intranet
  • Print Publications
  • Bulletin Boards
  • Suggestion Box/Town Hall Meetings
  • Internal Video
  • Face-To-Face Communications
  • The Grapevine

Multicultural Community Relations

  • Community Social Responsibility
  • Community Relations Expectations
  • Objectives of Community Relations
  • Community Relations on the Web
  • Serving Diverse Communities
  • Nonprofit Public Relations

Government Relations: Enhancing Public Relations Effectiveness

  • Public Relations
  • Public Relations in Government
  • Government Practitioners
  • Two Prominent Departments
  • The President
  • The President’s Press Secretary
  • Lobbying the Government
  • What Do Lobbyists Do?
  • Do-It-Yourself Lobbying
  • Political Action Committees
  • Dealing with Local Government

Consumer or Client Relations in Public Relations

  • Worldwide Consumer Class
  • Objectives of Consumer Relations
  • Consumer-Generated Media
  • Customer Complaints Handling
  • The Consumer Movement
  • Federal Consumer Agencies
  • Consumer Activists on the Internet
  • Business Gets the Message

International Relations Dimensions of Public Relations

International Relations

  • International Operation
  • Overview of Public Relations in:
  • Canada
  • Europe
  • Latin America
  • Japan
  • China
  • Asia
  • Eastern Europe
  • Russia
  • Australia/New Zealand
  • Africa
  • Middle East

Pub;ic Relations Implementation

Public Relations Writing

  • Writing for Viewing and Listening
  • Fundamentals of Writing
  • Flesch Readability Formula
  • Ysela Cornerstones of Corporate Writing
  • The Inverted Pyramid Style in Writing
  • The News Release
  • News Release News Value
  • News Release Content
  • News Release Style
  • News Release Essentials
  • The Social Media News Release
  • Writing Internet News Releases
  • Importance of Editing

Public Relations and the Internet

  • Brief History of the Internet
  • Public Relations and the Internet
  • Web Sites
  • Email
  • Blogs
  • Social Networks
  • Other Web-Based Communications Vehicles
  • Darker Side Of Online Communications

Integrated Marketing Communications

  • Public Relations vs. Marketing vs. Advertising
  • Product Publicity
  • Third-Party Endorsement
  • Building a Brand
  • Public Relations Advertising
  • Traditional Integrated Marketing
  • Purposes of Public Relations Advertising
  • 21st Century Integrated Marketing

Crisis Management

  • Issues Management
  • Risk Communication and Message Mapping
  • Managing In a Crisis
  • Planning In a Crisis
  • Communicating In a Crisis
  • Engaging the Media

Launching Career in Public Relations

  • Public Relations in Economic Downturn
  • Organising the Job Search
  • Organising the Job Interview
  • Mapping a Career Path
  • Ensuring Public Relations Success

Informação adicional

Public Relations in Principle And Practice Part 2 - Leading to Diploma-postgraduate, Accumulating to Postgraduate Diploma, Progressing to Ma, Mba, Msc (london, Uk)