Public Relations in Principle And Practice.

HRODC Postgraduate Training Institute
Em Central London (Reino Unido)

R$40001-50000

Informação importante

  • Curso
  • Central london (Reino Unido)
  • Duração:
    20 Days
  • Quando:
    à escolha
Descrição

Suitable for: This course is designed for: Public Relations Professionals, Public Relations Practitioners, Marketers and Public Relations Managers, Board of Directors, Business Owners, Customer Service Managers, Sales and Development Business Managers, HR professionals who have communications roles, Managers who want to add high-level communications skills to their personal portfolios and Other key personnel in the organization whose work involves contact and interaction with internal/external public

Informação importante
Instalações

Instalações e datas

Início Localização
à escolha
Central London
Carburton Street, W1W 5EE, London, Reino Unido
Ver mapa

O que se aprende nesse curso?

IT Law
Management
Internet
IT
Ethics
Public Relations
Marketing
Web
Law
Advertising
Public
Planning
Communications
Government
Writing
Trade
Communication Training
Media
IT Management
Growth of Public relations

Programa

Course Contents:

Public Relations in Principle and Practice (Part 1)

Public Relations and Pertinent Evolutionary Issues

Defining Public Relations

  • Popularity of Public Relations
  • Planned Process to Influence Public Opinion
  • Public Relations as Management Interpreter
  • Public Relations as Public Interpreter
  • The Publics of Public Relations
  • The Functions of Public Relations
  • The Curse of “Spin”
  • Technical/Attitudinal Requirements for Public Relations Work

The Growth and Future of Public Relations

  • Ancient Beginnings
  • The Father of Modern Public Relations
  • The Growth of Modern Public Relations
  • Public Relations Comes of Age
  • Public Relations Education

Preparing Your Public Relation Role

Communication in Public Relations

  • Purposes of Communication
  • Theories of Communication: Traditional
  • Theories of Communication: Contemporary
  • The Word
  • The Message
  • Receiver’s Bias
  • Feedback

Public Opinion and Public Relations

  • Defining Public Opinion
  • What Are Attitudes?
  • How Are Attitudes Influenced?
  • Attitude Change Motivation
  • Power of Persuasion
  • How to Influence Public Opinion
  • Polishing the Corporate Image
  • Maintaining and Managing Reputation


Public Relations Management and Planning

  • Management Process of Public Relations
  • Reporting To Top Management
  • Conceptualizing the Public Relations Plan
  • Creating the Public Relations Plan
  • Activating the Public Relations Plan
  • Setting Public Relations Objectives
  • Budgeting For Public Relations
  • Implementing Public Relations Programs
  • The Public Relations Department
  • The Public Relations Agency
  • Reputation Management
  • The Jobs
  • Payment
  • Women and Minorities

Employing Ethics in Public Relations

  • Doing the “Right Thing”
  • Ethics in Business
  • Corporate Codes of Conduct
  • Corporate Social Responsibility
  • Ethics in Government
  • Ethics in Journalism
  • Ethics in Public Relations

The Legal Parameter of Public Relations

  • Public Relations and the Law
  • The First Amendment
  • Defamation Law
  • Insider Trading
  • Disclosure Law
  • Ethics Law
  • Copyright Law

Research and Public Relations

  • Role of Research in Public Relations
  • What Constitute Research
  • Principles for Public Relations Research
  • Types of Public Relations Research
  • Methods of Public Relations Research
  • Surveys
  • The Sample
  • The Questionnaire
  • Interviews
  • Results Analysis
  • Communications Audits
  • Unobtrusive Methods
  • Evaluation
  • Measuring Public Relations Outcomes
  • Research and the Web
  • Making Use of Outside Research Help

Events, Promotions, Entertainment, Sports and Tourism

Meeting, Banquets, Conventions, Trade Shows and Promotional Activities
Introduction

  • Events
  • Prime Brand-Building Opportunities
  • Detailed Planning and Logistics
  • Group Meetings
  • Meeting Location
  • Meeting Invitations
  • Planning and Hosting a Successful Meeting
  • Meeting Facilities
  • Getting the Meeting Started
  • Speakers
  • Meals
  • Banquets
  • Expenses
  • Hosts/Speakers
  • Timelines
  • Creating a Budget
  • Receptions and Cocktail Parties
  • Open House and Plant Tours
  • Planning a Successful Open House
  • Conventions
  • Convention Planning
  • Convention Programs
  • Trade Shows
  • Exhibit Booths
  • Press Rooms and Media Relations
  • Working with the Media at Trade Shows
  • Promotional Events
  • Corporate Sponsorships: Another Kind of Event
  • Celebrity Appearances
  • Promotional Event Logistics

Entertainment, Sports and Tourism

  • Promoting a Personality
  • The Cult of Celebrity
  • The Personality Campaign
  • Damage Control and Personal Publicity
  • Multiple Media Simultaneously
  • Personal Appearances
  • Campaign Evaluations
  • Promoting an Entertainment Event
  • Sports Publicity
  • Sports Mania Worldwide Stimulated by PR Efforts
  • Tools of Sports Publicists
  • Emerging Sports (e.g., Soccer)
  • Sponsorship Management
  • Travel Promotion
  • Three Steps of Travel PR
  • Familiarization Trips
  • Appeals To Target Audiences
  • Ethics in Action: “Freebies”
  • Tourism in Times of Crisis

Public Relations in Principle and Practice (Part 2)

Dealing with the Public

Print Media Relations

  • Impartiality of the media
  • Number one medium
  • Prominence of Electronic media
  • The Internet factor
  • Dealing with the media
  • Attracting publicity
  • Value of publicity
  • Pitching publicity
  • Online publicity
  • Handling Media Interviews

Employee Relation

  • Strong Employee Relations towards Solid Organizations
  • Dealing With the Employee Public
  • Trusted Communications
  • Credibility
  • S-H-O-C the Troops
  • Employee Communications Tactics
  • Internal Communications Audits
  • Online Communications
  • The Intranet
  • Print Publications
  • Bulletin Boards
  • Suggestion Box/Town Hall Meetings
  • Internal Video
  • Face-To-Face Communications
  • The Grapevine

Multicultural Community Relations

  • Community Social Responsibility
  • Community Relations Expectations
  • Objectives of Community Relations
  • Community Relations on the Web
  • Serving Diverse Communities
  • Nonprofit Public Relations

Government Relations: Enhancing Public Relations Effectiveness

  • Public Relations
  • Public Relations in Government
  • Government Practitioners
  • Two Prominent Departments
  • The President
  • The President’s Press Secretary
  • Lobbying the Government
  • What Do Lobbyists Do?
  • Do-It-Yourself Lobbying
  • Political Action Committees
  • Dealing with Local Government

Consumer or Client Relations in Public Relations

  • Worldwide Consumer Class
  • Objectives of Consumer Relations
  • Consumer-Generated Media
  • Customer Complaints Handling
  • The Consumer Movement
  • Federal Consumer Agencies
  • Consumer Activists on the Internet
  • Business Gets the Message

International Relations Dimensions of Public Relations

International Relations

  • International Operation
  • Overview of Public Relations in:
  • Canada
  • Europe
  • Latin America
  • Japan
  • China
  • Asia
  • Eastern Europe
  • Russia
  • Australia/New Zealand
  • Africa
  • Middle East

Pub;ic Relations Implementation

Public Relations Writing

  • Writing for Viewing and Listening
  • Fundamentals of Writing
  • Flesch Readability Formula
  • Ysela Cornerstones of Corporate Writing
  • The Inverted Pyramid Style in Writing
  • The News Release
  • News Release News Value
  • News Release Content
  • News Release Style
  • News Release Essentials
  • The Social Media News Release
  • Writing Internet News Releases
  • Importance of Editing

Public Relations and the Internet

  • Brief History of the Internet
  • Public Relations and the Internet
  • Web Sites
  • Email
  • Blogs
  • Social Networks
  • Other Web-Based Communications Vehicles
  • Darker Side Of Online Communications

Integrated Marketing Communications

  • Public Relations vs. Marketing vs. Advertising
  • Product Publicity
  • Third-Party Endorsement
  • Building a Brand
  • Public Relations Advertising
  • Traditional Integrated Marketing
  • Purposes of Public Relations Advertising
  • 21st Century Integrated Marketing

Crisis Management

  • Issues Management
  • Risk Communication and Message Mapping
  • Managing In a Crisis
  • Planning In a Crisis
  • Communicating In a Crisis
  • Engaging the Media

Launching Career in Public Relations

  • Public Relations in Economic Downturn
  • Organising the Job Search
  • Organising the Job Interview
  • Mapping a Career Path
  • Ensuring Public Relations Success

Informação adicional

Public Relations in Principle And Practice - Leading to Diploma-postgraduate, Accumulating to Postgraduate Diploma, Progressing to Ma, Mba, Msc (london, Uk)