Postgraduate Degree in the Management of Creative Cultural Industries

Course Curriculum

Tools for managing culture (3 ECTS)

This course offers practical knowledge of the methods and tools necessary for managing cultural activities and institutions, while helping to develop the students’ capacity to apply these resources to solving specific problems through dealing with them appropriately and thereby improving the decision-making process.

Funding for culture (3 ECTS)

The objective of this course is to provide students with the necessary tools for cultural management, with a specific focus on financial matters. To this effect, students create, execute and reconcile budgets and study the main aspects of outturn accounts, balance sheets and other important areas of finance within companies. Students also learn about the tools and main legislation that a cultural manager needs to be aware of, such as taxation, funding, contracts, etc.

Cultural marketing (3 ECTS)

In a highly competitive and globalised environment, knowledge of the market, the competition and the client has become essential in guaranteeing the sustainable success of a company. As a result, the field of application for marketing has become more prominent, taking on greater relevance and increasingly affecting all actions carried out by the company. For this reason, people who wish to make a career in cultural management have to be aware of marketing strategies in order to ensure their cultural proposals stand out from the rest.

Creation of cultural companies (3 ECTS)

This subject enables students to develop the skills and abilities needed by a cultural entrepreneur, applying the knowledge acquired in other areas to the creation of cultural companies. Creating a company requires a rigorous analysis of the environment, identification of the target public, definition of the product that will be offered by the company, adequate internal organisation and the development of strategic communication and marketing plans. It is based on learning how to develop a real business plan, something that is essential for consolidation and positioning within the cultural industry.

Audiovisual industry management (4 ECTS)

The objective of this course is to analyse the nature of audiovisual products with cultural content, company dynamics and the new visual digital culture arising from the evolution of the Internet, mobile phones, virtual reality, etc. This course offers students a conceptual base with regard to the traditional audiovisual industry, while provoking reflection about the current and future evolution of this medium.

Performing arts management (4 ECTS)

The objective of this course is to train versatile professionals capable of planning, managing and evaluating public and private policies in the scenic and musical arts industry. The course aims to provide students with specific knowledge of the methodology applied to cultural management of the scenic arts industry and the organisation and programming of musical and theatrical performances and concert series and seasons.