Marketing, Public Relations and ProtocolUniversidad Pontificia Comillas
€1.300 - (R$4.464)
- Madrid (Espanha)
- 90 horas letivas
· Quais são os objetivos deste curso?
To prepare them in the use of techniques, models and instruments that allow them to reason and to solve successfully any professional activity related to this areaTo offer specific knowledge on the current strategies in Public Relations and the application of techniques in Protocol and the management of corporative events, as complementary instruments to advertising and marketing in the global communication strategy of companies and organisations. To provide a practical guide for the organisation and development of business events, integrated into processes of selective communication in the framework of business and social relations to strengthen the image of organisations.
· Público alvo
Undergraduate and postgraduate students from Spain or abroad who want to experience internationalization, studying the areas of knowledge covered in depth.
The following documents must be provided: • Application form • A letter of recommendation from one of the lecturers at your host university. • A photocopy of your passport. • A photocopy of the compulsory medical insurance. • A copy of the confirmation of the bank transfer for payment of the course. • Document which certifies the applicant´s level of Spanish (for students from non-Spanish-speaking countries). Application deadline: Before April 30.
O que se aprende nesse curso?
Marketing for Advertising
Advertising and Marketing for Advertising (40 hours
Public Relations and Protocol (40 hours)
90 hours (80 class hours + 10 hours of technical and cultural visits)
· Technical visits to businesses and public and private institutions and bodies relating to the content of the course.
· Cultural visits to the Prado Museum and the Monastery of El Escorial.