Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (4)

HRODC Postgraduate Training Institute
Em Central London (Reino Unido)

£6.000 - (R$25.836)

Informação importante

  • Curso
  • Central london (Reino Unido)
  • Duração:
    5 Days
  • Quando:
    à escolha
Descrição

If you want to develop techniques and strategies to influence the buyer's behaviour, this course on Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy will teach you the best way to attract customers.

Informação importante
Esta formação é para mim?

This Course is designed for: marketing executives, product designers, relationship managers, customer service managers, client service managers, marketing researchers, sales managers, sales executives, corporate directors, divisional directors, marketing lecturers, marketing consultant, brand managers, life cycle specialists.

Requisitos: Degree or Work Experience

Instalações

Instalações e datas

Início Localização
à escolha
à escolha
Central London
Carburton Street, W1W 5EE, London, Reino Unido
Ver mapa

O que se aprende nesse curso?

IT
Marketing
Sales
Campaign Planning
Direct Marketing
Marketing Management
Communications Planning
Sales Force Management
Marketing Planning
Brand Management
Global
Sales Training
Marketing Advertising
Marketing Analysis
Marketing manager
Nature of Personal Selling
Direct and Online Marketing

Programa

Course Contents:

Communicating Customer Value: Personal Selling and Sales Promotion


The Nature of Personal Selling

  • The Role of the Sales Force
  • Managing the Sales Force
  • The Personal Selling Process
  • Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

  • Growth and Benefits of Direct Marketing
  • Customer Databases and Direct Marketing
  • Forms of Direct Marketing
  • Online Marketing
  • Setting up an Online Marketing Presence
  • The Promise and Challenges of Online Marketing
  • Public Policy Issues in Direct Marketing

The Global Marketplace

  • Looking at the Global Marketing Environment
  • Deciding Whether to Go Global
  • Deciding Which Markets to Enter
  • Deciding How to Enter the Market
  • Deciding on the Global Marketing Program
  • Deciding on the Global Marketing Organization

Sustainable Marketing: Social Responsibility and Ethics

  • Sustainable Marketing
  • Social Criticisms of Marketing
  • Consumer Actions to Promote Sustainable Marketing
  • Business Actions Toward Sustainable Marketing
  • Marketing Ethics
  • The Sustainable Company

Informação adicional

Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (4) - Leading to Diploma-postgraduate, Accumulating to Postgraduate Diploma, Progressing to Ma, Mba, Msc, Incorporating Personal Selling, Direct And Online Marketing, the Global Marketplace (london, Uk)