Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (3)

HRODC Postgraduate Training Institute
Em Central London (Reino Unido)

£6.000 - (R$23.052)

Informação importante

  • Curso
  • Central london (Reino Unido)
  • Duração:
    5 Days
  • Quando:
    à escolha

If you want to develop techniques and strategies to influence the buyer's behaviour, this course on Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy will teach you the best way to attract customers.

Informação importante
Esta formação é para mim?

This Course is designed for: marketing executives, product designers, relationship managers, customer service managers, client service managers, marketing researchers, sales managers, sales executives, corporate directors, divisional directors, marketing lecturers, marketing consultant, brand managers, life cycle specialists.

Requisitos: Degree or Work Experience


Instalações e datas

Início Localização
à escolha
à escolha
Central London
Carburton Street, W1W 5EE, London, Reino Unido
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O que se aprende nesse curso?

Public Relations
Campaign Planning
Marketing Strategy
Marketing Management
Communications Planning
Sales Force Management
Marketing Planning
Brand Management
Marketing Advertising
Marketing Analysis
Marketing manager
Understanding Customer Value
Marketing Channels


Course Contents:

Pricing: Understanding and Capturing Customer Value

  • What is a Price?
  • Customer Perceptions of Value
  • Company and Product Costs
  • Other Internal and External Considerations Affecting Price Decisions
  • New-Product Pricing
  • Product Mix Pricing
  • Price-Adjustment Strategies
  • Price Changes

Marketing Channels: Delivering Customer Value

  • Supply Chains and the Value Delivery Network
  • The Nature and Importance of Marketing Channels
  • Channel Behavior and Organization
  • Channel Design Decisions
  • Channel Management Decisions
  • Marketing Logistics and Supply Chain Management

Retailing and Wholesaling

  • Retailing
  • Retailer Marketing Decisions
  • Retailing Trends and Developments
  • Wholesaling

Communicating Customer Value: Advertising and Public Relations

  • The Promotion Mix
  • Integrated Marketing Communications
  • Advertising
  • Setting Advertising Objectives
  • Setting the Advertising Budget
  • Developing Advertising Strategy
  • Evaluating Advertising Effectiveness and Return on Advertising Investment
  • Other Advertising Considerations
  • Public Relations
  • Major Public Relations Tools

Informação adicional

Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (3) - Leading to Diploma-postgraduate, Accumulating to Postgraduate Diploma, Progressing to Ma, Mba, Msc, Incorporating Pricing, Marketing Channels, Retailing And Wholesaling, Advertising And Public Relations (london, Uk)