Introduction to Marketing WritingRapid Skillz
Preço a consultar
- Short course
O que se aprende nesse curso?
The Contents of this course is divided into 12 Sessions are as follows- Session 1: What is marketing writing? -What is the purpose of writing in business? An introduction to the key concepts and how marketing writing affects audiences. Session 2: Different types of marketing writing -Analysing various styles and what makes each one tick. Session 3: Creative briefs – basics -Why briefs are at the heart of successful marketing writing. Essential components of a brief. Session 4: Creative briefs – writing your own -Thinking about your audience and making a brief work for different needs. Session 5: What makes writing effective? -Good and bad style basics, including opaque words and phrases plus ways of declogging your text, cutting and focusing. Session 6: Writing as you speak -Outlining your proposition, key message or core description. Session 7: How marketing writing works -What makes people buy, and how to reflect that in writing. Session 8: Structuring a piece of marketing writing -Features vs benefits; the relative value of headlines, main text, boxouts, quotes and fact boxes. Session 9: The importance of the call to action -Analysing and assembling the core components of a campaign. Session 10: Getting your key message noticed -What are you really trying to say, and what’s the best container for your message?. Session 11: What makes a headline work -The critical role of the headline and first sentence; experimenting with different types. Session 12: Write your own marketing portfolio -Now work on longer pieces of writing to build a portfolio of work (up to 2,000 words) using all the techniques you have learned during the course. Option to critique your fellow writers.
This Course is Made for Students and they get better understanding of the conventions of marketing writing and how they can be applied creatively to your business practice. Improved writing skills and English. Greater technical proficiency in the use of grammar, spelling, punctuation and syntax. An expanded writing repertoire and range of techniques and a portfolio of business writing developed during the course.