International Business and Marketing

Universidad Pontificia Comillas
Em Madrid (Espanha)

€1.300 - (R$4.798)
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Informação importante

  • Curso
  • Madrid (Espanha)
  • 90 horas letivas
  • Duração:
    1 Mês
Descrição

The main objective of International Marketing is to become familiarised with the needs of customers in foreign markets and to satisfy them better than the competition, coordinating the diverse activities in marketing in a global context. This subject includes the foundations of international marketing, the basic principles on which business decisions are based, the appropriate strategies to reach the goals of marketing in foreign markets and the elaboration of an international marketing plan, along with the main techniques and procedures used currently in foreign commerce, whose command is essential to act effectively in foreign markets.

Informação importante
Instalações

Instalações e datas

Início Localização
Consultar
Madrid
C/ Alberto Aguilera 23, 28015, Madrid, Espanha
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Perguntas frequentes:

· Quais são os objetivos deste curso?

The objectives of International Commerce and International Negocitation are the analysis of the elements of mix marketing in an international context, the knowledge of the distinctive characteristics and the peculiarities that a plan in international marketing for a company involved in international operations and practical application of the subject with examples and real cases from the Spanish and international business world. The course will provide the student with general components wich make up the stage on which international negociations occur.

· Público alvo

Undergraduate and postgraduate students from Spain or abroad who want to experience internationalization, studying the areas of knowledge covered in depth.

· O que distingue este curso dos outros?

Technical visits to businesses and public and private institutions and bodies relating to the content of the course. Cultural visits to the Prado Museum and the Monastery of El Escorial.

· O que acontece depois de uma solicitação de mais informações?

The following documents must be provided: Application form A letter of recommendation from one of the lecturers at your host university. A photocopy of your passport. A photocopy of the compulsory medical insurance. A copy of the confirmation of the bank transfer for payment of the course. Document which certifies the applicant´s level of Spanish (for students from non-Spanish-speaking countries). Application deadline: Before April 30.

O que se aprende nesse curso?

International Commerce
International negotiations
International Marketing

Programa

Subjects to study:

International Marketing (40 hours)

International Commerce and International Negotiations (40 hours)

90 hours (80 class hours + 10 hours of technical and cultural visits)

-Technical visits to businesses and public and private institutions and bodies relating to the content of the course.

-Cultural visits to the Prado Museum and the Monastery of El Escorial.

Informação adicional

The price of the courses (without accommodation) is 1,300 euros including, as well as classes, a student card, access to all of the University's services, cultural visits to the Prado Museum and El Escorial monastery, technical visits to businesses and public and private institutions and bodies, a diploma, and your transcript.

The Information and Student Reception Office provides students with what they want from a varied accommodation service: families, rooms in flat shares with other students, and halls of residence.

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