Global Marketing: Local, National and International Marketing Strategic Plan and Implementation (Intensive Full-Time)

HRODC Postgraduate Training Institute
Em Amsterdam, Netherlands (Países Baixos), Cairo, Egypt (Egypt), Central London (Reino Unido) e 6 sedes mais

£48.000 - (R$209.972)

Informação importante

  • Curso
  • Em 9edes
  • Duração:
    3 Months
  • Quando:
    à escolha
Descrição


Suitable for: Marketing Executives, Product Designers, Relationship Managers, Customer Service Managers, Client Service Managers, Marketing Researchers, Sales Managers, Sales Executives, Corporate Directors, Divisional Directors, Marketing Lecturers, Marketing Consultants, Brand Managers, Life Cycle Specialists, All Others Interested in Ensuring That There is a High Rate of Return on Marketing Investment

Informação importante

Requisitos: Degree or Work Experience

Instalações

Instalações e datas

Início Localização
à escolha
Amsterdam, Netherlands
Damrak 1-5, 1012, Noord Holland, Países Baixos
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Cairo, Egypt
Champolion Street, 12421, Egypt, Egypt
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Central London
Carburton Street, W1W 5EE, London, Reino Unido
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Doha, Qatar
Al Wahda Street, 25500, Doha, Qatar
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Dubai, Uae
Al Muraqqabat Street, Diera, 82999, Dubai, United Arab Emirates
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Kuala Lumpur, Malaysia
Jalan Ampang Hilir, 68, Malaysia, Malaysia
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O que se aprende nesse curso?

Investment
IT
Marketing
Sales
Marketing Strategy
International Marketing
International
Global
Full Time
Sales Training

Programa

Limited Contents:

Marketing: Creating and Capturing Customer Value

  • Defining and Deconstructing Marketing
  • Understanding the Marketplace and Customer Needs
  • Designing a Customer-Driven Marketing Strategy
  • Preparing an Integrated Marketing Plan and Program
  • Building Customer Relationships
  • Capturing Value from Customers
  • The Changing Marketing Landscape
Company and Marketing Strategy: Partnering to Build Customer Relationships
  • Companywide Strategic Planning: Defining Marketing’s Role
  • Designing the Business Portfolio
  • Planning Marketing: Partnering to Build Customer
  • Relationships
  • Marketing Strategy and the Marketing Mix
  • Managing the Marketing Effort
  • Measuring and Managing Return on Marketing Investment