Global Marketing: Local, National and International Marketing Strategic Plan and Implementation (full-time)

HRODC Postgraduate Training Institute
Em Central London, West Midlands (Reino Unido)

£48.000 - (R$188.388)

Informação importante


Suitable for: Marketing Executives, Product Designers, Relationship Managers, Customer Service Managers, Client Service Managers, Marketing Researchers, Sales Managers, Sales Executives, Corporate Directors, Divisional Directors, Marketing Lecturers, Marketing Consultants, Life Cycle Specialists, All Others Interested in Ensuring That There is a High Rate of Return on Marketing Investment

Informação importante

Requisitos: Degree or Work Experience


Instalações e datas

Início Localização
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Central London
Carburton Street, W1W 5EE, London, Reino Unido
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West Midlands
Bhylls Lane, WV3 8DZ, West Midlands, Reino Unido
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O que se aprende nesse curso?

Marketing Strategy
International Marketing
Full Time
Sales Training


Limited Contents:

Marketing: Creating and Capturing Customer Value

  • Defining and Deconstructing Marketing
  • Understanding the Marketplace and Customer Needs
  • Designing a Customer-Driven Marketing Strategy
  • Preparing an Integrated Marketing Plan and Program
  • Building Customer Relationships
  • Capturing Value from Customers
  • The Changing Marketing Landscape

Company and Marketing Strategy: Partnering to Build Customer Relationships

  • Companywide Strategic Planning: Defining Marketing’s Role
  • Designing the Business Portfolio
  • Planning Marketing: Partnering to Build Customer
  • Relationships
  • Marketing Strategy and the Marketing Mix
  • Managing the Marketing Effort
  • Measuring and Managing Return on Marketing Investment