Executive Leadership and Public Relations (London)

HRODC Postgraduate Training Institute
Em Central London (Reino Unido)


Informação importante

  • Curso
  • Central london (Reino Unido)
  • Duração:
    5 Days
  • Quando:
    à escolha

Limited Objectives: By the conclusion of the specified learning and development activities, delegates will be able to: Distinguish between the concepts of 'leader' and 'managerial leader'. Demonstrate their understanding of at least 2 approaches to leadership. Demonstrate their understanding of the relationship between fielder's situational model & McGregor's Theory 'X' & Theory 'Y' leadership styles. Plot the relationship between managers with high & low least preferred co-worker (LPC), characteristics, respectively.
Suitable for: This course is designed for: Public Relations Professionals, Public Relations practitioners, Marketers and public Relations Managers, Board of Directors, Business Owners, Consultants, Senior , Middle and Junior Managers, Internal Change Agents, External Change Agents, Customer Service Managers, Sales and Development Business Managers, HR Professionals who have communication roles, etc

Informação importante

Requisitos: Degree or Work Experience


Instalações e datas

Início Localização
à escolha
à escolha
Central London
Carburton Street, W1W 5EE, London, Reino Unido
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O que se aprende nesse curso?

Presentation Skills
PR Strategy
Media Relations
Press Communications
PR training
PR skills
Reputation Management
Communication Skills
Press Release Writing
International Public Relations
Corporate Reputation Management


Course Contents:

Executive High Performance Leadership

  • The concepts of ‘leader’ and ‘managerial leader’
  • The leader and authority
  • The leader and influence
  • The manager and the conferment of power
  • The application of control and ‘power cohesion’
  • The ‘managerial leader’ and the ability to vary strategy
  • Power as a recourse of the managerial leader
  • Leadership and
  • Interpersonal relationship
  • Approaches to leadership
  • Qualities or Traits Approach to leadership
  • Task and person orientation
  • Participative leadership
  • Transactional Leadership
  • Transformational Leadership
  • Contingency or Situational Approaches to Leadership
  • Leaders vs non-leaders in relation to confidence & intelligence
  • Leadership and extroversion
  • Problems with Traits Approach’
  • Social, power & achievement needs and their relevance to leadership
  • ‘Task and leader- qualities match’
  • The Perceived consequence of task orientation and reduced relationship orientation for managerial effectiveness
  • The consequence of Person or consideration oriented leadership on employee satisfaction and subsequent staff turnover
  • Contingent factors and leader effectiveness or ineffectiveness
  • Perceived value of ‘democratic leader behaviour’, dispensing participative leadership
  • Perceived value of ‘autocratic leader behaviour’
  • Value of ‘performance monitoring’ to individual effectiveness
  • Result Orientation Leadership VS Process Oriented Leadership
  • Transformational
  • Leadership and Charisma
  • Mission Progress Articulation
  • Leading through delegation
  • Subordinates’ perception of transformational leadership VS transactional leadership
  • Contingency Approaches to Leadership and the crucial nature of an organisation’s environmental variables
  • Contingency approaches VS Universalist approaches to leadership
  • Contingency approaches to leadership and their relationship to trait and style orientations
  • Employee development or maturity and its relevance to superior-subordinate relationships
  • Superior-subordinate relationships as leader behaviour
  • Superior-subordinate relationships as control and influence
  • Superior-subordinate relationships as power and authority
  • Least Preferred Co-worker (LPC) – Low and High
  • Characteristics of LPC managers and their relationship to McGregor’s theory X and Theory Y
  • Characteristics of low LPC managers and their relationship to autocratic leader behaviour
  • Characteristics of low LPC managers and their relationship with Theory X
  • Characteristics of low LPC managers and their relationship to task control
  • Characteristics of high LPC managers and their relationship to McGregor’s theory Y leader
  • Characteristics of high LPC managers and their relationship to permissive leader behaviour
  • LPC Leaders and their relationship with production orientation
  • LPC Leaders and their perception of the behaviour that they need to exhibit to achieve productivity improvement.
  • LPC Leaders and the concept of ‘Power Distance’
  • LPC Leaders and their emphasis on meeting targets
  • LPC Leaders and the level of regard they have for superior-subordinate relationship
  • Relevance of Situational Variables on leader behaviour:
  • Leader-Member Relation
  • Task Structure

Public Relations

Dealing with the Public

Print Media Relations

  • Impartiality of the media
  • Number one medium
  • Prominence of Electronic media
  • The Internet factor
  • Dealing with the media
  • Attracting publicity
  • Value of publicity
  • Pitching publicity
  • Online publicity
  • Handling Media Interviews

Employee Relation

  • Strong Employee Relations towards Solid Organizations
  • Dealing With the Employee Public
  • Trusted Communications
  • Credibility
  • S-H-O-C the Troops
  • Employee Communications Tactics
  • Internal Communications Audits
  • Online Communications
  • The Intranet
  • Print Publications
  • Bulletin Boards
  • Suggestion Box/Town Hall Meetings
  • Internal Video
  • Face-To-Face Communications
  • The Grapevine

Multicultural Community Relations

  • Community Social Responsibility
  • Community Relations Expectations
  • Objectives of Community Relations
  • Community Relations on the Web
  • Serving Diverse Communities
  • Nonprofit Public Relations

Government Relations: Enhancing Public Relations Effectiveness

  • Public Relations
  • Public Relations in Government
  • Government Practitioners
  • Two Prominent Departments
  • The President
  • The President’s Press Secretary
  • Lobbying the Government
  • What Do Lobbyists Do?
  • Do-It-Yourself Lobbying
  • Political Action Committees
  • Dealing with Local Government

Consumer or Client Relations in Public Relations

  • Worldwide Consumer Class
  • Objectives of Consumer Relations
  • Consumer-Generated Media
  • Customer Complaints Handling
  • The Consumer Movement
  • Federal Consumer Agencies
  • Consumer Activists on the Internet
  • Business Gets the Message