Digital Marketing: Strategy and PlanningCity University London
Preço a consultar
- Short course
- Islington (Reino Unido)
O que se aprende nesse curso?
Practical use of analytics;
Experience in using social networking for marketing;
Experience of effective use of blogs, newsletters and other message feeds;
Practical aspects of affiliate marketing.
If you require copies of the detailed course schema please email Martin Deal
Week 1 - Introduction & overview
Week 2 - Digital Marketing Model (SOSTAC)
Week 3 - Content Marketing
Week 4 - Situation - Objectives - Strategy & Tactics
Week 5 - Mobile Marketing
Week 6 - Actions & Control (Responsibilities KPI's etc.)
Week 7 - Optimisation (SEO & SMO)
Week 8 - Social Media Marketing
Week 9 - Analytics & Bringing the strategy together
Week 10 - Presentations
Teaching and Assessment
Informal assessment through discussion, group activities and final presentations as guided by your tutor.
This is a 10 week course consisting of an introduction week, eight practical weeks on various Digital Marketing Subjects and a final week for group presentations. Detailed lesson plans are available on request.
Students will be required to work in groups from the end of week 1 through to...