Digital Marketing Fundamentals

City University London
Em Islington (Reino Unido)

Preço a consultar

Informação importante

  • Short course
  • Islington (Reino Unido)
  • Quando:
    à escolha
Descrição

This entry-level Digital Marketing Fundamentals short course gives an overview of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimisation (SEO) campaigns, e-commerce and integrating digital marketing with traditional marketing.Our part-time Digital Marketing Fundamentals course provides a practical framework to develop customised digital marketing programmes and is designed for marketers, managers and individuals who want to take advantage of new marketing techniques. The use of modern technologies to integrate marketing will be discussed, with the opportunity in the final week to work in groups to present a fictional digital marketing concept.Why Choose a City Short Course?Our Digital Marketing Fundamentals short course offers maximum flexibility, academic excellence and practical skill transfer.Delivered over 10 weeks as evening courses, from our Central London location, means the course works around most schedules. Course Information Start DateStart TimeDurationCostCourse CodeApply Monday 3 October 2016 18:30 - 20:30 10 weekly classes £430.00 CS1794 Apply Now Tuesday 4 October 2016 18:30 - 20:30 10 weekly classes £430.00 CS1794 Apply Now Monday 16 January 2017 18:30 - 20:30 10 weekly classes £430.00 CS1794 Apply Now Tuesday 17 January 2017 18:30 - 20:30 10 weekly classes £430.00 CS1794 Apply Now Monday 8 May 2017 18:30 - 20:30 10 weekly classes £430.00 CS1794 Apply Now Tuesday 2 May 2017 18:30 - 20:30 ...

Informação importante
Instalações

Instalações e datas

Início Localização
à escolha
Islington
Northampton Square, EC1V 0HB , London, Reino Unido
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O que se aprende nesse curso?

IT
Email
Marketing
Digital Marketing

Programa

What will I learn?
  • Understand how to undertake market research and construct a marketing plan;
  • Understand how to create and establish an online identity;
  • Appreciate how to plan web design and presence to identify how to establish on line sales and customer support;
  • Recognise electronic and mortar marketing techniques and principles.

If you require copies of the detailed course schema, please email martin@teachdigital.uk.

Informação adicional

Teaching and Assessment

Informal assessment will take place through group discussion, class room activities, questions and answers sessions as guided by your tutor.