Quality Seal Emagister EMAGISTER CUM LAUDE

Competitive Intelligence Courses

The Knowledge Academy
Em Cardiff (Wales)

£1.495 - (R$5.975)

Informação importante

  • Curso
  • Cardiff (Wales)
  • Duração:
    1 Day
  • Quando:
    à escolha

Courseware Folder Certificate Experienced Instructor Materials Refreshments

Informação importante

Instalações e datas

Início Localização
à escolha
Castle Street, CF10 1SZ, Cardiff, Wales
Ver mapa

O que se aprende nesse curso?



The Knowledge Academy Competitive Intelligence 1 day course covers the following topics:


This 1-day Competitive Intelligence course provides candidates with the essential knowledge to be able to use effective and successful practical techniques/tools. 

Individuals attending this course will learn what competitive intelligence is, understand competitors strategies in-depth and the key issues which are involved in the process of competitive intelligence.


  • No pre-requisites are required, prior to attending this course.

Who should attend?

This course is highly beneficial for:

  • Research Analysts
  • Sales Managers
  • Business Development Managers
  • Marketing Managers

Course Content

  • Introduction to Competitive Intelligence
  • The Definition of Competitive Intelligence
  • What It Actually Means
  • The Process of Competitive Intelligence
  • The Importance of Competitive Intelligence
  • Competitive Analysis
  • How to Effectively Gather Information
  • Data Sources
  • Third Party Competitors
  • Researching Tools/Techniques
  • Value Assessment
  • Benchmarking
  • Analysing Competitive Data Successfully
  • Finding the Best Competitor Strategy
  • The Relationship Between You and The Competitor
  • Competitive Impact Points

Informação adicional

  • Highly recommended for Marketing & Sales Managers 
  • Develop knowledge on Competitive Intelligence
  • There is no pre-requisite prior to attending this course
  • Learn how to use the web to find competitive data
  • Courses delivered by world class training instructors in luxury venues
  • Competitive Intelligence includes material and manuals
  • Book Online or Call 01344 203999 to speak to a training advisor today