Certificate In Trade Show Staff Training Online Course

Courses For Success

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Preparation is the Key to a Successful Trade Show Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors, make sure you are on that list. Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show! By the end of this course Certificate In Trade Show Short Course, you will be able to: Recognise effective ways of preparing for a trade show Know essential points to setting up a booth Know the do's and don'ts behaviors during the show Acknowledge visitors and welcome them to the booth Engage potential customers and work towards a sale Wrap up the trade show and customer leads
Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required 12 months access to course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate (IAOTS Accredited) Course Delivery Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone. Recognition & Accreditation This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step...

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Requisitos: Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet. Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later ...


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Module One - Getting Started

Module Two - Pre-Show Preparation

  • Prepare for physical issues
  • Developing a great elevator speech
  • Setting up a schedule
  • Connect with attendees

Module Three - Booth Characteristics and Set-Up (Part 1)

  • Stand out
  • Create a booth manual / checklist
  • Technology
  • Scout a high traffic area

Module Four - Booth Characteristics and Set-Up (Part 2)

  • Signage
  • Match your brand
  • Private area
  • Focus on a message

Module Five - During the Show (Part 1)

  • Company objectives
  • Highlighting your product
  • Do something memorable
  • Social media

Module Six - During the Show (Part 2)

  • Classic do's and don'ts
  • Gamification
  • Walk the floor
  • Keep the distractions away

Module Seven - Qualifying Visitors

  • Know the answer
  • Engage with qualifying questions
  • Body language
  • Listening skills

Module Eight - Engaging the Right People

  • Prospects
  • Time wasters (Catch and Release)
  • Press
  • Competitors

Module Nine - The Rules of Engagement (Part 1)

  • Start with an open-ended question
  • Record all prospect information
  • Be specific with your message
  • Get a commitment

Module Ten - Rules of Engagement (Part 2)

  • Having a welcoming environment
  • The do's and don'ts of business cards
  • Observational skills
  • When not in the booth

Module Eleven - After the Show

  • Review information and rank your leads
  • Follow up with your leads
  • Send information promptly

Module Twelve - Wrapping Up

Words from the Wise

  • DEBBI FIELDS - The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.
  • ANITA RODDICK - Nobody talks about entrepreneurship as survival, but that's exactly what it is and what nutures creative thinking. Running that first shop taught me business is not financial science; it's about trading: buying and selling.
  • DAVID ROCKEFELLER - Success in business requires training and discipline and hard work. But if you're not frightened by these things, the opportunities are just as great today as they ever were.
  • GUY KAWASAKI - The best reason to start an organisation is to make meaning - ceate a product or service to make the world a better place.
  • MICHAEL GERBER - The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities that he or she is with failing to see the opportunities.